APPPEXPO in Brazil | A Fruitful Journey of Global Engagement

Brazil stands at the heart of South America’s advertising and printing industry. According to WPP Media’s mid-year global advertising outlook, Brazil’s advertising market is expected to grow by 11.9% in 2025. Over the past two editions of APPPEXPO, the number of Brazilian professional buyers has continued to rise, underlining the importance of this market to the exhibition’s global strategy.

During Future Print 2025 in São Paulo, the APPPEXPO Organizing Committee and CSA (Shanghai Advertising & Sign Equipment Suppliers Association) actively promoted APPPEXPO 2026. By meeting with local organizers and extending direct invitations to exhibitors and buyers, the delegation reinforced APPPEXPO’s commitment to creating strong links between China and Brazil. Both sides agreed to deepen cooperation, share resources, and support the coordinated development of the industry.

Strong Response on Site

At the show, many professional visitors expressed great interest in APPPEXPO 2026. Some even registered on the spot, making APPPEXPO a key event on their 2026 calendar. For these buyers, the Shanghai platform is seen as an opportunity to connect with top Chinese manufacturers and to build stable, long-term partnerships.

Dialogue and Industry Insights

On July 16, Mr. Lyu Yuansong, Operations Director of APPPEXPO, was invited to speak at the concurrent Future Print Forum. In his keynote, he introduced the highlights of APPPEXPO 2026 and shared the latest trends in China’s signage and printing sectors. He extended an open invitation to South American peers to visit Shanghai, engage in deeper dialogue, and explore new cooperation opportunities.

Looking Ahead

This trip to Brazil was more than just a promotional stop — it was a significant step in APPPEXPO 2026’s global invitation campaign. Going forward, the Organizing Committee will continue to expand into new international markets, bring in more high-quality buyers, and work with global partners to showcase the exciting journey of CONNECT · CREATE · CHANGE.