HP Reaffirms Commitment to Chinese Market

HP has emphasized its commitment to the Chinese market and stated that it considers China an essential part of its global manufacturing and innovation strategies, According to some HP executives, the company plans to prioritize China in product development, manufacturing, and supply chains through ongoing localization efforts, even amid a rapidly evolving global landscape.

Jason Juang, HP senior vice president and managing director of HP Greater China, reiterated China’s long-standing importance to HP over the past 40 years. Going forward, HP will continue to deepen its localization strategies to meet China’s unique demands, both in manufacturing and product launches.

Juang also acknowledged the previous shift in HP’s supply chain away from China to mitigate geopolitical risks, but he emphasized China’s irreplaceable role as a global manufacturing hub. He added that even if some production lines are moved to other countries or regions, the company will strive to use spare parts manufactured in China.

“While some tariff-affected production for North America may shift, we will strive to maintain manufacturing in China wherever feasible,” he said.

Aurelio Maruggi, president of Office Print Solutions at HP, also highlighted China’s “unparalleled importance” to the company’s print division in an interview with China Daily. “China is not just critical—it’s unique. The opportunities here are immense, but so are the distinct needs of local customers.” Maruggi also outlined HP’s future strategy: to develop China-specific solutions and invest more in products centered on the Chinese market.

Market research company International Data Corp (IDC) predicted that by 2026, China’s digital transformation expenditure on hardware will exceed $300 billion. This indicates that, compared to other countries, Chinese enterprises will continue to have a strong demand for hardware during the digital transformation process, IDC said.

Sources: China Daily