Industry Recovery in Full Swing: Technology Innovation and Sustainability Lead the Trends

In 2024, the global advertising and exhibition industry is experiencing a strong recovery. According to the latest report from the Global Association of the Exhibition Industry (UFI), exhibition revenues are expected to reach 115% of pre-pandemic levels, reflecting the growing demand for in-person events. At the forefront of this resurgence are technological advancements such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), which are now widely used in exhibitions to create immersive, interactive experiences. These innovations are transforming exhibitions from mere information showcases into multi-sensory engagement hubs.

Sustainability has also become a key trend, with many exhibitions incorporating recyclable materials and energy-efficient lighting, aligning with the increasing emphasis on environmental responsibility. These initiatives not only enhance the visitor experience but also support the long-term development of the industry by meeting consumers’ expectations for corporate social responsibility. 

As the industry continues its revival, more companies are planning to increase their investments, fueling sustained growth. The exhibition sector is steadily moving towards a future defined by intelligence, sustainability, and personalization, underscoring its vital role in modern business landscapes.