Color of The Year 2023 - Viva Magenta

Color plays more of an influential role in our lives than we realize. It can affect our bodies, minds or emotion. We may share our messages, our feelings through color. When it comes to products, or branding, color maybe is the most simply way to create a visual impact, and one that the customers will remember. That’s why color is so important in designing, art, branding. Now, let’s see the color of the year 2023.

According to Pantone, this year’s Color of the Year is Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.